New Dynamics

Business development intelligence for professional services

Know where your next opportunity is coming from.

Connect the relationships your firm has, the projects emerging in your market and the actions required to win work. New Dynamics gives partners, directors and business development teams one shared view of what matters next.

  1. 01 · Signal

    A relevant project appears, planning approval for a mixed-use scheme in a sector your firm serves.

  2. 02 · Organisation

    The signal is attributed to the developer behind it, with its sector and region on record.

  3. 03 · Contacts

    The decision-makers at that organisation are identified, a managing director and a head of acquisitions.

  4. 04 · Relationships

    David Okafor already knows Greg Powell. Nobody owns the route to Tomas Nowak: a coverage gap, made visible.

  5. 05 · Opportunity

    The scheme becomes a qualified opportunity: £2.1m expected fee, an owner, and a next action with a date.

Illustrative example · fictional firms and people

01The problem

Your firm already has valuable business development intelligence. It is simply difficult to see.

Important information is spread across inboxes, spreadsheets, meetings, project databases and individual relationships. That makes it hard to recognise opportunities early, mobilise the right people and keep a reliable view of future work.

Spreadsheet row

CLIENTCONTACTLAST TOUCHMeridian DevGreg P?,

Project listing

26/03841 · APPROVED
Whitfield Quarter · mixed-use

Meeting note

Spoke to Greg at MIPIM, tower scheme moving, wants structural credentials

Contact record

Tomas Nowak · Head of Acquisitions
owner: none

Email

from: g.powell@…
RE: Whitfield Quarter, can you send credentials?

Pipeline entry

Mixed-Use Tower · £2.1m
stage: last updated 9 weeks ago

Opportunity record · connected

Mixed-Use Tower

Organisation
Meridian Developments
Signal
Planning approval · Whitfield Qtr
Relationship route
via David Okafor (active)
Coverage gap
T. Nowak · no owner
Next action
Intro via Greg Powell · Thu
Expected fee · stage
£2.1m · EOI

The same six fragments, one record

02One opportunity, end to end

Follow one opportunity from first signal to active pursuit.

01 · Discover

Which projects and buyers should we know about this week?

Market Radar watches live UK tender feeds and planning activity, scores each notice against your sectors, regions and evidence base, and queues the high-fit ones for review.

  • Live Find a Tender and Contracts Finder sources
  • Explainable BD fit score on every signal
  • Triage: pursue, nurture, watch or dismiss
A scored market signal: 72/100, nurture band, with source, deadline, estimated fee and a written explanation of why it matches.
screen · market radar58 live signals · scored

02 · Connect

Who already knows the people who matter?

The coverage matrix lays out every key contact, who owns the relationship, when it was last active and the best route in, including the gaps nobody owns.

  • Relationship owner and last touch per contact
  • Best route in, ranked by relationship strength
  • High-influence contacts with no route flagged first
The gaps-to-close table: two high-influence contacts with no active relationship, each with a suggested best route in and an assign-owner action.
screen · relationship coverage2 gaps to close

03 · Qualify

Is this worth our partners' time?

Each pursuit carries a structured qualification: value, timing, strategic fit, win probability and a bid / no-bid decision, so the argument is on the record, not in someone's head.

  • Weighted value against stage baselines
  • Bid / no-bid with reasons recorded
  • Health score with the red flags named
The qualification scorecard for a £3.8m pursuit, with scored criteria and the bid/no-bid decision.
screen · qualification£3.8m fee · 35% probability

04 · Mobilise

Who owns this, and what happens next?

Every pursuit gets an owner, a team and next actions with dates. The relationship plan shows which colleague opens each door, and no next action is treated as a defect, not a detail.

  • Named owner and pursuit team
  • Relationship plan per decision-maker
  • Actions linked to revenue, not a separate to-do list
A pursuit's relationship plan: both decision-makers covered, with route strength and recency per colleague.
screen · pursuit workspaceroutes ranked 4/5, 2/5

05 · Measure

Where will the work come from, and what needs attention?

Leadership sees the same records rolled up: weighted pipeline against target, at-risk fees, and the insight spelled out in plain language, generated from the data, not typed into a slide.

  • Weighted pipeline vs target
  • At-risk exposure flagged with reasons
  • Board pack exported straight from the system
The board report's top opportunities: owner, stage, fee and a written note on why each matters.
screen · board report£4.6m weighted pipeline
03Why traditional systems fail

Professional services business development is not a transactional sales process.

Work is won through long-term relationships, referrals, sector expertise and project timing, usually by several people, across several conversations, over months. Software built for transactional sales teams models none of that. New Dynamics is built around it.

Traditional sales software

  • Built around leads and sales activity
  • Treats relationships as contact records
  • Rewards whoever types the most
  • Assumes one salesperson owns one deal
  • Shows what has already been recorded

New Dynamics

  • Connects people, organisations, projects and opportunities
  • Makes firm-wide relationship knowledge visible
  • Works from what the firm already knows
  • Supports pursuit teams and shared ownership
  • Points at what should happen next
04Who it serves

For business development teams

Coordinate relationships, opportunities, pursuits and actions.

One priority feed instead of six spreadsheets. Every live pursuit shows its value, stage, owner and next action, and the ones drifting without any action rise to the top.

More for this role
Prioritised list of live pursuits, each with its value, stage, missing next action and a review action.

For partners and directors

Walk into the room already knowing the route in.

Before a meeting, on a phone in the taxi if it comes to that: who knows the decision-maker, how strong the route is, when it was last active, and which role is still uncovered. No data entry expected beyond what you already know.

More for this role
The pursuit workspace on a phone: the £3.8m City Centre Regeneration Framework with client, stage, estimated fee and weighted value.

For leadership

A pipeline you can question, not just admire.

Weighted pipeline against target, at-risk fees flagged with reasons, and the shortfall spelled out in one sentence, generated from the records, not typed into a slide the night before.

More for this role
The board report's top opportunities table: each pursuit with its owner, stage, fee and a written note on why it matters.

For marketing and growth operations

Structured commercial data you can segment and reuse.

Every signal, organisation, contact and pursuit is a structured record with sector, region, value and provenance, importable, exportable and reportable, not trapped in inboxes.

More for this role
A scored market signal record with source, deadline, estimated fee, matched sector and a written explanation of the score.
05Industry context

Built around the markets, relationships and pursuits your firm manages.

Architecture

Connect developers, planning activity, competitions, consultants and the client relationships behind each scheme, and see projects while they are still decisions, not tenders.

Architecture in detail

Engineering

Track frameworks, infrastructure programmes, contractors and public-sector buyers, and put the right sector expertise on each pursuit before the clock starts.

Engineering in detail

Legal & Advisory

Coordinate key accounts, referrals, introductions and cross-practice opportunities, with a named relationship owner and a next action on every account that matters.

Legal & Advisory in detail
06The leadership view

A more reliable view of future growth.

Revenue projected in scenarios
Committed £2.6m, a £2.5m late-stage floor, £4.6m likely and £6.7m best case: a range argued from stage probabilities, not a single hopeful number.
Weighted, not wishful
£11.1m of open fees becomes a £4.6m likely forecast: probability applied per stage, so the number can defend itself in a partners’ meeting.
The gap, in one sentence
Each report writes its own insight from the data: where the range sits, what carries the most weighted fee, and what would close the gap.
New Dynamics forecast report: committed £2.6m, worst case £2.5m, likely £4.6m and best case £6.7m fee income scenarios with charts, and a written insight generated from the live pipeline.
forecast reportbest / likely / worstdemo workspace
The same forecast scenarios on a phone: committed, worst, likely and best case fee income.
How the weighted number is made

Science & Engineering Hub

£1.9m × 90% = £1.7m

City Centre Regeneration Fwk

£3.8m × 35% = £1.3m

New Acute Wing

£2.4m × 40% = £1.0m

Mixed-Use Tower

£2.1m × 25% = £0.5m

Estate Retrofit Programme

£0.9m × 10% = £0.1m

£11.1m open fees→ £4.6m weighted
07The copilot

AI that answers from your records, not the internet.

Ask a plain question and the Copilot answers from your own workspace: your pursuits, relationships, evidence and pipeline, with the source of every claim stated. It never invents a fact it cannot point to.

  • Ask: plain-language questions over your live records
  • Recommend: next actions with the reasons written out
  • Draft: briefs, memos and win themes from your evidence
  • Analyse: bid recommendations that show their scoring
  • Coach: what your win/loss history says to do differently
The AI Copilot drawer open over the Home briefing: a plain-language question answered from workspace data, with matched intent shown, ranked priorities linking to real pursuits, and the answer labelled as coming from workspace records.
ask · recommend · draft · analyse · coachanswers cite your records
08Security

Your relationship and opportunity information is commercially sensitive.

It is treated that way. Every record is isolated to your firm’s workspace, access follows role, and sensitive events are recorded.

How New Dynamics protects your data
  • Workspace isolation

    every record scoped to your firm; cross-tenant access rejected at the query layer

  • Role-based access

    six roles, enforced in middleware, with read-only viewers and last-owner protection

  • Audit history

    sign-ins, invitations, role changes, imports and exports recorded per workspace

  • Hardened authentication

    salted PBKDF2 password hashing and signed, expiring sessions; optional Google sign-in

  • Encrypted transport

    HTTPS only, with secrets kept out of the codebase

  • Controlled export

    Excel export available to authorised roles and recorded in the audit log

09Where we stand

New, and honest about it.

You will not find customer logos, testimonials or “10× faster” statistics on this site. New Dynamics is new, and we will not invent proof. What you see instead: every product image is a real capture from a working workspace, and the Market Radar screens show live UK tender data pulled through the product itself on the day of capture. Until real firms can vouch for us, we would rather let the software argue its own case, in a demonstration, on your firm’s kind of work.

Product images
all real captures
Tender data shown
live, 58 signals
Invented numbers
none

See what a connected business development process could look like for your firm.

Book a demonstration based on your industry, team structure and current approach to managing relationships and opportunities.