Who it's for · Marketing & growth operations
Structured commercial data you can segment, measure and reuse.
You are asked for target lists, campaign audiences and performance numbers, from data scattered across inboxes and personal spreadsheets. New Dynamics makes the firm's commercial information structured at the source.
Where do the signals come from, and can I trust them?
Live UK tender feeds arrive scored, with the reasoning written out: sector fit, buyer relationship, deadline, value band. Every signal carries provenance, so a campaign built on it stands on records, not hunches.
Can I actually segment this data?
Organisations, contacts, opportunities and pursuits are structured records with sector, region, value and ownership, enriched from Companies House. Filterable views live in the URL; anything can leave as Excel for your campaign tools.
Did any of it move the pipeline?
Because signals, relationships and pursuits live in one system, attribution stops being archaeology: which sources became opportunities, which sectors convert, where pursuits stall. The reports write the first draft of your quarterly review.
You stop
- Rebuilding target lists from partners' inboxes
- Guessing which campaigns created pipeline
- Cleaning five spellings of the same client
- Owning a CRM nobody fills in
You get
- Scored, sourced market intelligence on tap
- Segmentable records with provenance
- Conversion visible from signal to pursuit
- Excel in and out, on every plan
See the data model behind the marketing asks.
The demonstration covers the record structure, the scored feeds and the exports, with your segmentation questions answered on realistic data.